Placed in Brands
The world’s most recognized brand doesn’t get there by accident. They get there by constantly creating boundary-pushing, culturally relevant initiatives and executions.
To promote the 2012 Summer Olympics in London, UK, Coca-Cola’s “Move to the Beat” program includes a cross-Canada music tour, where a London-style double decker bus travels from Vancouver to Ottawa. Everywhere it stops, a full-on rock n’ roll show happens featuring Canada’s top talent: Hollerado, Shad, Tokyo Police Club, Down With Webster, and others.
Young Lions Music Club was asked to handle the music production on the tour; when they pitched us the idea, we quickly, and enthusiastically, said yes.
Music production & logistics