Challenge

How do we generate buzz and interest in the upcoming TIFF Kubrick exhibition amongst a younger, culturally connected demographic?

Solution

A one-night only live event re-creation of the Kubrick classic 2001: A Space Odyssey.  An event which featured interactive art installations, internationally acclaimed music entertainment, actors in costume, set pieces, and an intricate lighting design indicative of retro-futuristic space travel.

Result

• A sold-out-in-advance 700+ capacity venue
• Media acclaim from National & local media & culture portals: Globe & Mail, She Does the City, Aesthetic Magazine, Toronto Standard, Do416
• 400+ pre-sale tickets to the Kubrick exhibition