Challenge

How can we nationally activate Absolut’s global objective to redefine the nightlife experience, and raise the audience’s expectations of a night out?

Solution

With 3 events in Canada’s largest cities, Young Lions Music Club curated a small team of top makers and multi-disciplinary creative artists in each of Vancouver, Montreal, and Toronto, and gave them the instructions and tools to collaborate on developing a one-night-only creative nightlife experience. Pair these makers and their creations with top international music talents (also curated by yours truly) and #MakeTheNight mission accomplished.

Result

• Curated lineups consisting of top Canadian talent: Ryan Hemsworth, Jacques Greene, Allie X, and internationally acclaimed DJ Robin Schulz.
• All events at capacity by 10pm
• 5000 total attendees across 3 events