Challenge

How can we offer a totally unique, and totally enjoyable musical experience for Torontonians in the midst of NXNE, the most saturated live music week of the whole year, with hundreds of bands playing in dozens of clubs.

Solution

A fully unplugged, fully good-vibes daytime music series in the heart of Toronto’s downtown west end, Trinity Bellwoods Park. What began as a spin-off of a DIY video series has turned into an annual 4-day-long tradition that attracts thousands of people, and is heralded by local media annually as one of Toronto’s best festivals and free events.

Result

• Feature coverage in The Toronto Star, The Huffington Post, Exclaim!, The Toronto Standard, Metro News, She Does The City, and others
• Capacity attendance draws across the four festival days and Facebook RSVPs exceeding 2500 per year
• Event was a key player in the loosening of Toronto’s restrictions on performances in parks and furthering its mandate of becoming a “music city”