Challenge

How can we help a local music festival increase attendance, develop brand recognition, and build new momentum for future success?

Solution

Reinvent West Fest Hamilton with a curated mix of top-tier and rising music talent, an on-the-ground and social marketing strategy, local vendor outreach, and refined logistics strategy. Partner with McMaster University to integrate the event into frosh week plans and drive additional sponsorship.

Result

• Increased overall festival budget by 70% through sponsorship acquisition
• Increased festival attendance tenfold over previous year to 6000 music fans, community members, and students
• Social media exposure of 9135 Facebook impressions and 282,149 Twitter impressions
• Feature press coverage including The Hamilton Spectator, CBC, CHCH and I Heart Hamilton